Hungarian fashion designers will present their newest collection at Milano Fashion Week thanks to the extended partnership with Camera Nazionale della Moda Italiana

In cooperation with Camera Nazionale della Moda Italiana (CNMI), the Hungarian Fashion & Design Agency (HFDA) selected five fashion brands this season – ABODI, CUKOVY, KATA SZEGEDI, ZSIGMOND and THEFOUR – who showcase their latest collection on the runway as part of the Budapest Select collective fashion show at the Milano Fashion Week (MFW). At the Fashion Hub of MFW you will also find exclusive pieces of Hungarian designers. Under the umbrella brand Budapest Select six designers – ABODI, CUKOVY, KATA SZEGEDI, NINI, UNREALINDUSTRY AND PINETIME - will present their spring summer collection at the ADI Design Museum exhibition space.  The list of Hungarian talents in Milan does not stop here - PELSO, the Hungarian resort brand will have an individual presentation on Thursday, September 22^nd from 10am to 12pm In December 2021, the Hungarian Fashion & Design Agency extended its strategic partnership with the prestigious Camera Nazionale della Moda Italiana. The collaboration between HFDA and CNMI aims to give international visibility, prominance and acclaim to Hungarian designers with exceptional potential. This year seven talented Hungarian designers have opportunity to attend the joint mentoring program of the Hungarian Fashion & Design Agency and Camera Nazionale della Moda Italiana. Due to the program seven Hungarian brands launch their collections on the road of to foreign expansion - ABODI, CUKOVY, KATA SZEGEDI, THEFOUR, NINI, UNREALINDUSTRY AND PINETIME - which is now the 8^th occasion when HFDA is participating with its mentees.

Five Hungarian designers, ABODI, CUKOVY, KATA SZEGEDI, ZSIGMOND AND THEFOUR will showcase their collections live on the runway of the Italian fashion capital as part of the Budapest Select Collective fashion show on the 23rd of September 2022, each of them will present 10-15 exclusive looks of their Spring/Summer collections of 2023. All the final looks with accessories for this special event will be prepared with the help of the stylist Paolo Turina. Besides the collective show, six Hungarian brands – ABODI, CUKOVY, KATA SZEGEDI, NINI, UNREALINDUSTRY AND PINETIME – will present their unique pieces between 20^th and 26^th of September 2022 at the Fashion Hub, located at ADI Design Museum, Piazza Compasso d'Oro 1.

The Hungarian Fashion & Design Agency established the umbrella brand Budapest Select for the purpose to showcase the pieces of Hungarian designers abroad. The aim of the brand is to gain a higher international recognition through a coherent communication, while retaining the uniqueness and identity of each brand. Thanks to the umbrella brand, collective participation had a stronger impact on the international market and audience.

“We are extremely proud of the renewal of our strategic partnership with Camera Nazionale della Moda Italiana. Our joint International Mentoring Programme has evolved throughout the past years and being present at the Milano Fashion Week ever since is a very prestigious opportunity for our mentees. The Hungarian designers’ collections carry the Central-European heritage but are designed with contemporary patterns, an exciting eclectic combination. Showcasing their pieces live on the runway of the Italian fashion capital and at the Fashion Hub exhibition space is a perfect occasion for them to be discovered by the international audience.” Zsófia Jakab, CEO of the Hungarian Fashion & Design Agency.

The mentoring program includes B2B and personal meetings, workshops and factory visits, which helps the participants to engage with the field of product development, branding, communication and business organization. By the end of the program, with the help of these courses and the mentors, the participants develop a strong competence in quality and creativity, and they are ready to present their pieces in any showroom abroad.

With the professional help of the Hungarian Fashion & Design Agency another Hungarian brand debut at the Milano Fashion Week. PELSO, a resort brand named after lake Balaton have an individual presentation of its Spring/Summer collection of 2023 on the Thursday of the MFW.

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About the Hungarian Fashion & Design Agency

The Hungarian Fashion & Design Agency (HFDA) was founded as a subsidiary of the Hungarian Tourism Agency in 2018. Its key divisions are the fashion and the design industries. The agency’s main objective is to strengthen the country’s image throughout raising international awareness of Hungarian fashion and design. One of its main missions is increasing export, while focusing on the development of domestic manufacturing and traditional creative industries. As an integrative organization, HFDA’s aim is to promote cooperation and knowledge sharing between the players of the fashion and design industry both in Hungary and the region alike, which is  for long-term success.

Milano Fashion Week

The Hungarian Fashion & Design Agency acts as a coordinating centre for sharing information and knowledge, as well as for the exploration and realisation of opportunities for cooperation, among the different players in the industry. An important part of its role in the industry is fashion diplomacy, which aims to develop professional relationships and strategic partnerships with fashion centres in other countries. The agency concluded an agreement with the Camera Nazionale della Moda Italiana in 2018, which enables the Chamber of Italian Fashion to act as a strategic partner, providing support for Hungarian fashion to evolve and enter the international market. Under the parties' jointly launched International Mentoring Programme, a number of brands will be showcased at Milan Fashion Week each season under the umbrella brand ‘Budapest Select’, created by the agency, allowing designers to get more exposure through consistent communication while maintaining their own brand identity when presented abroad.