Close to 6,000 visitors attended the fashion event

Budapest Central European Fashion Week, organised by the Hungarian Fashion & Design Agency for the fourth time, was held between 4-10 November. This year, fashion shows took place in new locations, however visitors were met with higher quality. Close to 6,000 visitors attended the event, showcasing the 2020 Spring-Summer collections of Hungarian designers.

Several side events took place to kick off BCEFW, organised by the Hungarian Fashion & Design Agency. The main opening programme - Budapest Fashion & Tech Summit - was held on 7 November at the campus of Moholy-Nagy University of Art and Design (MOME). At the conference, top tier industry professionals held talks focused on questions relevant to the fashion industry at present, including topics regarding sustainability, digitalization and fashion, innovative business solutions, and the various market options for Hungarian brands on the road to global success. The event, held for the first time this year with the aim of becoming a tradition, was also organised with the goal for Budapest to become an active member within sustainable fashion capitals, and while doing so, strengthening international relations, enabling Budapest to become the Central European regional center for fashion and sustainability.

On Friday, 8 November, the downtown event space Tesla Event Kult hosted the collections of young talents and internationally renowned designers, such as ViktoriaVarga, CAKO, and the Italian designer, Green Carpet Awardee Gilberto Calzolari. The audience of Budapest Central European Fashion Week was also able to view the newest collections of the six Hungarian designers who have been taking part in the joint mentoring programme of the Hungarian Fashion & Design Agency and Camera Nazionale della Moda Italiana. The designers have already experienced a warm industry welcome and great success at the Milan Fashion Week. There was a high volume of interest regarding the Hungarian brands Abodi, Artista, Cukovy, Elysian, Je Suis Belle and Zsigmond Dóra menswear, with all shows sold-out. Besides the Hungarian designers, international designers where also invited to the event, such as Jean Gritsfeldt (UA), and Patrick Mcdowell (UK) - who received the Stella McCartney award, announced by Anna Wintour. Further guests included fashion professionals, celebrities and various influencers, such as Aureta, who has a following base of over half a million on Instagram, and Irene Colzi from Italy. Asia also represented itself at the event, with guests Wenjun Lau and Mademoiselle Yulia. Throughout the three-day event, acclaimed fashion industry professionals were also present, such as the Diet Prada pair; Kristen Bateman, journalist for Dazed and Confused and Cut Magazine; journalists from Vogue Italia, Vanity Fair and the new wave Kunst Magazin and Fucking Young!. Fashion editors from Vogue Arabia and Harperʼs BAZAAR were also present, with the latter publication also organising a photoshoot styled with a variation ofHungarian brands at iconic locations in Budapest.

„Budapest Central European Fashion Week S/S20 was a huge success: We doubled the number of invited international influencers, journalists and international buyers, including buyers from Italy, Mexico and Russia. Further, over 150 Hungarian journalists, photographers and videographers attended the three-day event, creating coverage for the newest collections of the Hungarian designers. Almost 6,000 visitors attended the event, which means a rise in numbers of over 1,000 people who viewed the fashion shows compared to 2018. We canʼt begin to express our gratitude to the +300 stong team, who worked tirelessly to ensure the event took place smoothly, for the close to 40 Hungarian and international brands to be able to showcase their 2020 Spring-Summer collections. We far surpassed our expectations, and we hope that this event will be even more of a success with each passing year.” stated Zsófia Bata-Jakab, CEO of the Hungarian Fashion & Design Agency.

About the Hungarian Fashion & Design Agency

The Hungarian Fashion & Design Agency (HFDA) was established as a subsidiary of the Hungarian Tourism Agency, with three main sectors: the Fashion Industry, Design Industry and the Fashion & Design Hub. The aim of the Agency is to strengthen the country’s image through a globally recognised Hungarian Fashion and Design Industry, creating new workplaces backed by a sustainability. Further important tasks of the Agency include increasing export growth, the strengthening and development of domestic production, and safeguarding and supporting trades with traditional, creative and specific knowledge. As an integrative organisation, a further main goal of the Agency is to achieve effective professional coordination between domestic and international players of the fashion and design field, which is essential for long-term success. Budapest Central European Fashion Week, organised by the Hungarian Fashion & Design Agency for the fourth time, was held between 4-10 November. This year, fashion shows took place in new locations, however visitors were met with higher quality. Close to 6,000 visitors attended the event, showcasing the 2020 Spring-Summer collections of Hungarian designers.