design SPEED International Mentoring Programme

The Hungarian Fashion & Design Agency, in partnership with the renowned Italian Institute of Design - Italian Istituto Europeo di Design (IED) launched a mentorship programme offering the opportunity to stable, Hungarian designers - including those ready for international expansion - who are committed to further developing their company. The programme provides professional support to Hungarian designers, by helping to stabilize successful Hungarian brands and giving them the opportunity to enter international markets. The aim of the programme is for Hungarian designers to receive support from internationally recognized design experts with practical experience, so that with their help the designers can successfully develop their brand. Admission to the mentoring programme is conditional on successfully participating in an open, professional tender. IED’s professional mentors will hold a five-module series of lectures, followed by one-to-one consultations for the brands, ending with the professional presentations of the participants. In the design SPEED Mentoring Programme, the mentees can participate in individualized training courses that provide long-term development opportunities not only for young designers and new brands, but also for designers who have been in the profession for a long time.

The aim of the design SPEED Mentoring Programme is for the brands selected by a professional jury during the tender to be able to develop their skills in the areas of brand management and marketing communication, as well as in manufacturing and business, thanks to the acquired knowledge. Another main objective is for Hungarian design brands to promote and maintain their professional and business success in both the domestic and international markets.