Hungarian Design at Brera Design District
The Design Division of the Hungarian Fashion & Design Agency will be exhibiting the works of Hungarian product designers at the acclaimed international event of Brera Design District. The 6-day event will take place during Milan Design Week, the event that made Milan an international reference point in the field of design.
Milan Design Week includes two prominent events: one being the Fuorisalone event programme, originally a grassroots movement with the aim of helping product design companies unite, partially also including Brera Design District; and the other being Salone Internazionale del Mobile, one of the most important international furnishing accessories fair.
The success of the Brera Design District can be found in the elements of tourism and marketing; linking together operators in the business, state and market sectors; and the fact that it takes into account historical, artistic and cultural embeddedness when creating its creative concepts. All of these elements together have propelled the old quarter of Milan, the Brera Design District into contemporary design’s buzzing new headquarters.
The value of the Design Division's partaking, along with international tourism and commercial visibility, was the opportunity for building professional contacts and networking, as the event attracts 250,000 visitors each year. During the selection process for the exhibition, the goal was to choose design works that while retaining their characteristic features, were objects still able to surpass themselves, expressing the intertwining of design and art. The installation places the objects in a new perspective, adding an extra layer of meaning to everyday objects, which with their generous and creative usage of elements and ingenious design, contribute to the development of a strong and positive image of Hungarian design.
Exhibiting brands and designers: ADAMLAMP (Ádám Juhász), Edina Andrási, Brinkus Design (Kata Brinkus), Gyöngyi Bokor, Codo (Gábor Kodolányi), Edöcs Marta Glass (Márta Edőcs), Hannabi Sofa (Anikó Rácz), Biela Collection (András Kerékgyártó), Knetik Dóra, KOMONKA Textile (Móni Kovács), Polyunomi (Ábel Lakatos), POSITION Collective (Attila Kertész, Bence Simonfalvi), STUDIO NOMAD (Bence Pásztor, Dávid Tarcali, Soma Pongor).