Hungarian Designers will present their collections at Milan Fashion Week
As part of the following step in the joint mentoring program of the Hungarian Fashion & Design Agency (HFDA) and Camera Nazionale della Moda Italiana, eight Hungarian brands will be presenting their newest collections during Milan Fashion Week, between 20-24 February. Besides the permanent exhibition, the selected designers will be presenting their collections at a collective fashion show on 22 February, to the international fashion industry and press.
HFDA signed a three year-long strategic agreement with Camera Nazionale della Moda Italiana in August 2018, and within this framework, the internationally renowned, top fashion chamber, will work together as a strategic partner to support the development of Hungarian fashion, and its entry into the international fashion industry. The following brands were chosen to take part in the mentoring programme: Abodi, Artista, Celeni, Cukovy, Elysian, Je Suis Belle, Tomcsanyi and Zsigmond Dora Menswear. In the past year, the Italian mentors visited Budapest several times, and during their stay, they provided the designers personally-tailored consultations to help them prepare for entering the international fashion scene. In December, eight brands travelled to Milan to attend professional presentations, workshops and factory visits, organised by Camera Nazionale della Moda Italiana.
As part of the joint agreement, the Hungarian designers will be given the unique opportunity to showcase their collections as part of the official Milan Fashion Week programme, in the grand building of Spazio Cavallerizze. Visiting the exhibition will be free of charge all week, and on 22 February, the designers will be able to recall Hungarian fashion’s unique atmosphere as they present their collections at a collective fashion show to the international fashion industry and press.
“The aim of the agency and the mentoring programme is to help and support the creation of brands that not only stand their ground in Hungary, but also in the international fashion environment. Throughout the programme, the designers received invaluable practical advice from their mentors, and Milan Fashion Week is an extraordinary platform for the designers to showcase their work in the fashion capital. We believe that through this cooperation and the joint labour of the mentors and designers, even more Hungarian brands will reach international success, and through this success, Budapest will rightly take its place in the fashion world” added Zsófia Bata-Jakab, CEO of the Hungarian Fashion & Design Agency.