Over 1,600 virtual postcards were created in the installation “Kiss in Budapest”

25th of September, 2018 - Over 3,200 visitors tried out the "Kiss in Budapest" installation, created by the Hungarian Fashion & Design Agency for the London Design Biennale. Held between 4-23 September, the event was a huge success for the pavilion.


Reflecting on the theme of this year's biennale, 40 countries presented what the interaction between emotion and design means to them. The Hungarian pavillon’s focus was on experiencing common moments, inspired by increasing social alienation, and the lack of both touch and intimacy in human relationships. While our everyday lives are interwoven with technology which makes communication eaier and faster than ever before, an increasing problem is that technology cannot replace time spent together or the real experiences shared with our loved ones.

The installation also attracted the attention of design experts and onlookers, as more than 3,200 visitors created a romantic, virtual postcard in front of the most beautiful sights of Budapest. Those who completed the electronic questionnaire were most impressed by the Fishermen's Bastion, but the same proportion of partakers expressed their fondness for the Parliament and Vajdahunyad Castle. Insight further showed that 60% of the respondents have already been to Budapest and nearly 80% of them would recommend to their friends to visit the Hungarian capital. Over 70% of those who filled out the questionnaire stated they would like to visit these attractions in the near future.

Due to its great success and feedback, the installation will be showcased at several events. Zsófia Bata-Jakab, CEO of the Hungarian Fashion & Design Agency said: “The aim of our participation in foreign events is to propel the Hungarian design industry to international scene, so that more and more people can get to know and discover the creative side of Hungary. We are proud that our installation was such a success at the London Design Biennale.”


More information: design@hfda.hu