Stefan Siegel

Stefan Siegel, a native South Tyrolean — the German speaking part of the Triveneto region in Northern Italy, grew up in in an area responsible for over 40% of all high-end and luxury manufacturing, a surrounding where the ‘Made In Italy’ label is really being defined. He kick-started his colourful career during his Economics studies in Vienna when he gained experience in the fashion and media industry working for prestigious design houses and advertising agencies, then achieved his MA in International Business Administration in 2004 at the Vienna University of Economics.

After graduation Stefan joined the world of finance, working for renowned companies such as Ernst & Young and Sal. Oppenheim in Switzerland, and finally the Merrill Lynch M&A Investment Banking group in New York and London specialising in the Consumer & Retail sector and advising publicly listed fashion powerhouses. Stefan used his gained experience to launch NOT JUST A LABEL (NJAL). As the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion, it represents over 45,000 designers from 150 countries.