The fashion world focused on Budapest for three days
The autumn Budapest Central European Fashion Week closed with great success. During the three days, nearly 40 Hungarian and international designers declared next year’s spring and summer collections for visitors and profession. We could meet recognized experts of the fashion such as the journalist of the Italian Vogue, Alberto Calabrese, or the popular influencer, Bryanboy, but world idols also attended, including American actress Dascha Polanco, or the model and DJ Sita Abellan.
The BCEFW programme was more colourful owing to presentations, round table sessions, and Young Talents shows, and during the fashion week, visitors could buy the designers’ garments at MOL Pop Up Store. The organizers aim for the future to connect and activate both Buda and Pest and widen the lineup.
On the first day, as Fashion & Technology round table session, famous presenters discussed topics such as ethical fashion, or the future of the use of materials and impact of technological innovations in the industry.
Young Talents shows provided opportunities for graduate students of Hungarian fashion schools to present their collection, such as Sara Maino, head of Vogue Talents, who attends fashion shows worldwide to discover emerging brands.
The Hungarian Fashion and Design Agency also concluded a three-year strategy agreement with Camera Nazionale della Moda Italiana. Considering of this cooperation, the Italian Chamber of Fashion will support the development of Hungarian fashion as a professional partner. The mentoring programme has already started: designers have begun joint work with the mentors.
Massimo Rustico, Italy’s ambassador stated that “Hungary has immense potential and creativity available for rapid development. Italy is a dominant player of the fashion industry, so mutual knowledge sharing may bring about outstanding results in all areas of the industry.”
MOL Hungary and the Hungarian Fashion and Design Agency announced its design competition, in which Hungarian designers rethink the uniforms currently used at MOL Fresh Corner fuel stations.
“We are very pleased that the autumn Budapest Central European Fashion Week and the related events excited great interest in the profession, the press, and the public as well. However, the greatest pleasure for us is the designers’ success, as they demonstrated in the course of these few days that we have a rightful place in the international fashion industry as well” – said Zsófia Bata-Jakab, head of the Hungarian Fashion and Design Agency.
About the Hungarian Fashion and Design Agency
The Hungarian Fashion & Design Agency was founded in 2018 as a subsidiary of the Hungarian Tourism Agency, with three key divisions: fashion, design and Fashion & Design Hub. The goal of the Hungarian Fashion & Design Agency is to strengthen the country’s image through the globally acknowledged design and fashion industry, which also creates workplaces that are benefitial for other industrial branches. Additionally, some of its most important tasks are to enhance export, strengthen and develop the domestic manufacturing background, and cultivate the creative and professional knowledge that preserves tradition. Its emphasized aim is to execute an efficient professional coordination between domestic and international performers within the industry, which is essential for long-term success.