This year, Hungarian designers will exhibit their products at two locations at Paris Design Week
The famous Maison&Objet design fair has opened its doors to designers, manufacturers, distributors, and potential buyers. Under the unified umbrella brand of the HFDA, the works of 10 Hungarian designers are on display at the international fair; furthermore, the design objects of the design LAB incubation programme, which are suitable for volume production are exhibited in the Le French Design gallery.
Autumn is a period of colours and creativity, so the Hungarian Fashion & Design Agency is preparing a series of thematic events, where inspirations like shapes, textiles, fashion, and design programs will play a significant role. In addition to domestic events in Hungary, as a part of the Fashion & Design Autumn, the Agency encourages Hungarian brands to appear at foreign affairs such as the Maison&Objet design fair, strengthening the international availability of domestic products and contributing to the economic stability of brands.
This year the Maison&Objet international design fair, the main event of Paris Design Week, awaits those interested in design from the 9th to the 13th of September. The five-day event attracts nearly 100,000 people every year, mostly retailers, manufacturers and distributors, who are specifically looking for new brands. The event is an excellent opportunity for Hungarian designers to arouse the interest of foreign customers and thus pave the way for entry into the international market.
At the design exhibition, the public can get to know excellent Hungarian artworks, such as Máté Horváth’s Loop chest of drawers, Mix chair or Plane clock, Zsuzsanna Horváth’s Fringe lamp and Nornir clock, Sára Kele’s Tangens furniture family; Rita Koralevics’ “U” turn seat, Dániel Lakos’ Tiles chair or Miklós Leits’ Hommage lamp. In addition, Error n’ more’s TA plate set, Loomiosa’s Leaf and Delta lamps, Oleant’s Blass Genesis lamp, and the Position Collective’s Berii and Pran lamp collection will be available.
The products of Hungarian designers will be exhibited at the Budapest Select stand. As planned, it will highlight the chosen designer objects even more this year, it will demonstrate the products’ value most appropriately and provide a coherent, quality appearance to promote Hungarian design. The Agency will also create a dedicated VR section where, by using VR headsets, visitors can get an insight into the digital spaces of the 360 Design Budapest exhibition in Budapest, which has won numerous international awards, and thus into the diverse design world of Hungarian design.
In addition to the Budapest Select stand, the products of seven designer-manufacturer pairs participating in HFDA's first design LAB incubation program will be showcased during the Paris Design Week at Le French Design Galerie (organized by the French design institute VIA), which is also an exceptional opportunity.
The Hungarian brands will be presented under the unified umbrella brand of the HFDA. The main goal of the Budapest Select brand is to raise awareness of the exceptional talent of Hungarian designers and focus more attention on international exhibitions through unified communication while preserving their individual brand features. The umbrella brand will also contribute to the continued growth of the country's and the capital's reputation, making Budapest a sustainable design capital for the Central European region.